Enhancing Metadata Management And Data-Driven Decision-Making In Sustainable Food Supply Chains Using Blockchain And AI Technologies

Authors

  • Anber Abraheem Shlash Mohammad Digital Marketing Department, Faculty of Administrative and Financial Sciences, Petra University, Jordan Author https://orcid.org/0000-0003-3513-3965
  • Ammar Mohammad Al-Ramadan Assistant Professor - Faculty of Hospitality and Tourism Management, Department: Hospitality and Culinary arts, Al-Ahliyya Amman University – Jordan Author https://orcid.org/0000-0002-8281-3384
  • Suleiman Ibrahim Mohammad Electronic Marketing and Social Media, Economic and Administrative Sciences Zarqa University, Jordan Author https://orcid.org/0000-0001-6156-9063
  • Badrea Al Oraini Business Administration Department. Collage of Business and Economics, Qassim University, Qassim – Saudi Arabia Author https://orcid.org/0009-0009-3549-8172
  • Asokan Vasudevan Faculty of Business and Communications, INTI International University, 71800 Negeri Sembilan, Malaysia Author https://orcid.org/0000-0002-9866-4045
  • Muhammad Turki Alshurideh Department of Marketing, School of Business, The University of Jordan, Amman 11942, Jordan Author
  • Qian Chen Faculty of Liberal Arts, Shinawatra University Author
  • Imad Ali GNIOT Institute of Management Studies, Greater Noida, Uttar Pradesh, India Author https://orcid.org/0000-0002-4088-8986

DOI:

https://doi.org/10.56294/dm2025683

Keywords:

Blockchain, Artificial Intelligence, Metadata Management, Sustainable Supply Chain, Food Supply Chains, Decision-Making

Abstract

Sustainability in food supply chains is a critical global challenge, particularly in resource-constrained regions like Jordan, where operational inefficiencies and environmental concerns are prevalent. This study explores the integration of blockchain and artificial intelligence (AI) technologies to enhance metadata management, forecast sustainability metrics, and support decision-making in Jordan’s food supply chains. Blockchain's ability to improve metadata accuracy, standardization, and traceability, combined with AI’s predictive capabilities, offers a powerful solution for addressing sustainability challenges.
Methods
The research employed a mixed-methods approach, combining real-time data from blockchain transaction logs, AI-generated forecasts, and stakeholder surveys. Blockchain data from platforms like Hyperledger Fabric and Ethereum provided insights into metadata accuracy and traceability. AI models were developed using machine learning techniques, such as linear regression, to forecast food waste reduction, carbon footprint reduction, and energy efficiency. Multi-Criteria Decision Analysis (MCDA), using AHP and TOPSIS, was applied to evaluate trade-offs among sustainability goals.
Results
The results revealed significant improvements in metadata accuracy (from 83% to 96.66%) and reductions in traceability time (from 4.0 to 2.35 hours) following blockchain implementation. AI models demonstrated high predictive accuracy, explaining 88%, 81%, and 76% of the variance in food waste reduction, carbon footprint reduction, and energy efficiency, respectively. 
Conclusion
This study underscores the transformative potential of blockchain and AI technologies in achieving sustainability goals. By fostering transparency, predictive insights, and data-driven decision-making, these innovations can address key challenges in Jordan’s food supply chains, offering actionable strategies for stakeholders.

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Published

2025-02-14

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Original

How to Cite

1.
Shlash Mohammad AA, Al-Ramadan AM, Ibrahim Mohammad S, Al Oraini B, Vasudevan A, Turki Alshurideh M, et al. Enhancing Metadata Management And Data-Driven Decision-Making In Sustainable Food Supply Chains Using Blockchain And AI Technologies. Data and Metadata [Internet]. 2025 Feb. 14 [cited 2025 Mar. 20];4:683. Available from: https://dm.ageditor.ar/index.php/dm/article/view/683