Corporate social responsibility and the metaverse in the digital era: implications for firm performance
DOI:
https://doi.org/10.56294/dm2025822Keywords:
Corporate Social Responsibility, Metaverse, Firm Performance, Digital Innovation, SustainabilityAbstract
The metaverse can be generally described as a coherent, persistent and interrelated virtual ecosystem, integrating and combining virtual reality (VR), augmented reality (AR), blockchain, and artificial intelligence (AI) technologies to facilitate real-time social and economic connections. Thus, the implementation of the CSR in the metaverse is a sustainable business strategy perspective that is transformational. Companies can use immersive technologies to provide CSR experiences in new formats- virtual volunteering, tokenized philanthropy, simulations of sustainability with a digital twin, or community hubs around the world. The study acknowledged that Digital transformation is growing at a very high rate in Nigeria, which also opens the opportunity to innovate CSR, although the full-scale implementation of the metaverse is in its infancy. The study fingdings revealed that the CSR in the metaverse is not merely an Internet expansion of conventional CSR but more of a disruptive reconfiguring. Metaverse-based CSR allows interactive, immersive, and decentralized ways of communication, unlike traditional CSR campaigns, which take place in a physical or two-dimensional virtual environment. It was concluded in the study that CSR in the metaverse is a strategic opportunity, as well as an ethical imperative. When properly designed, it may not only allow firms to perform better, but also play a significant role in digital equity and sustainable development in the new virtual economy. It was recommended in the study that firms must make sure that CSR activities in the metaverse are material, open, or consistent with long-term sustainability objectives.
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Copyright (c) 2025 Samuel Ejiro Uwhejevwe-Togbolo, Bashiru Umoru, Justice Sunday Ogbaragu, Ajueyitse Martins Otuedon, Theresa Nkechi Ofor, Ofestus Elugom Ubogu (Author)
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