The impact of digital marketing in achieving institutional excellence

Abstract

Introduction: Digital marketing has emerged as a crucial topic in research Promotion and marketing Contemporary, addressing different factors across multiple fields. This study aims to investigate the relationship between digital marketing and institutional excellence, as well as the moderating role of digital marketing strategies in this relationship. Using a quantitative research approach, data was collected from business organizations in Jordan, with the participation of 189 Participant, from friends and my manager These companies, contributed to the sample. 
Methodology followed: method was used Partial least squares structural equation modeling (PLS-SEM) In analytical procedures Main. 
Results: When studying The impact of digital marketing on achieving institutional excellence in Jordan, It was found that there was a statistically significant effect Between relying on digital marketing and achieving institutional excellence, Average​​Arithmetic (2.13) And deviation normative (0.86) On a big level (0.05). The value is high On a Likert scale. in the first place (Free and natural help to appear in search to improve web searches and thus the continuous development of the products/services offered) And he reached Average Year (2.29) and standard deviation (0.889). In the last order (Online marketing database allows - digital content anytime, anywhere.) On average​​ mathematics (2.01) and standard deviation (0.825).  
conclusion: This Results confirms that There is a statistical significance for digital marketing in achieving institutional excellence. And There is a moderate positive correlation between digital marketing and achieving institutional excellence (r=0.640) The impact of digital marketing in achieving institutional excellence was equal41%.