The  Role of Digital Design through Multimedia Technology to Achieve Sustainability Technology

Authors

  • Derar Alqudah Assistant Professor, Applied Science Private University, Department of Visual Communication Design, Faculty of Art and Design Author https://orcid.org/0000-0002-7875-6583
  • Basim Abbas Ali AlObaydi Associate Professor, Al-Zaytoonah University of Jordan, Graphic design Department, Faculty of Architecture and design Author https://orcid.org/0000-0001-5851-3851
  • Ahmed Alsswey Associate Professor, Department of Multimedia Technology, Faculty of Architecture and Design, Al-Zaytoonah University of Jordan, Amman, Jordan Author
  • Ali Mohammad Ali Alqudah Assistant professor A, Al-Zaytoonah university of Jordan, Faculty of architecture and design Author https://orcid.org/0000-0003-1172-340X

DOI:

https://doi.org/10.56294/dm2025920

Keywords:

Digital Design, Multimedia Technology, Sustainability Technology

Abstract

Introduction: The potential of digital design and multimedia technologies and their effects on sustainability technology are the two primary topics that frequently define discussions about the digital economy. Accordingly, most companies find it difficult to strike a balance between taking advantage of the opportunities offered by the digital media to promote sustainability technology and avoiding any obstacles that could jeopardize initiatives. 
Objective: The main aim of this paper is to explore the role of digital design through multimedia technology to achieve sustainability technology. 
Methods: A descriptive analytical approach was adopted, and a questionnaire was designed and distributed to the study sample, which consisted of 100 digital media specialists. Then, the questionnaire was analyzed through the SPSS Program. 
Results: The results show that there is a significant role of digital design through multimedia technology to achieve sustainability technology in all its dimensions, including environmental, social and economic. This reflects the role of digital design and multimedia technologies in enhancing the competitiveness of companies to achieve sustainability technology in the coming years. 
Conclusions: Digital design and multimedia technology provide a modern technological infrastructure that contributes to saving time and effort during the design process, as well as energy and money during implementation, and has made the reasons and tools of luxury more diverse in line with budgets and quality and safety requirements. 

References

1. Ahmed RR, Streimikiene D, Berchtold G, Vveinhardt J, Channar ZA, Soomro RH. Effectiveness of online digital media advertising as a strategic tool for building brand sustainability: Evidence from FMCGs and services sectors of Pakistan. Sustainability. 2019 Jun 21;11(12):3436.

2. Yin C. Research on the Collaborative Education Model for Digital Media Technology Talents in University-Enterprise Cooperation. Journal of Computer Technology and Electronic Research. 2024 Aug 21;1(1).

3. Ye F, Li Y. Research on 3D Modeling Software Maya Digital Media Animation Assisted Brain Surgery Technology. Journal of Imaging Science & Technology. 2021 Mar 1;65(2).

4. Brenner B, Hartl B. The perceived relationship between digitalization and ecological, economic, and social sustainability. Journal of Cleaner Production. 2021 Sep 15;315:128128.

5. Rosário AT, Dias JC. The new digital economy and sustainability: challenges and opportunities. Sustainability. 2023 Jul 12;15(14):10902.

6. Abdoh SA. Art and sustainability: can digital technologies achieve sustainability? Journal of Cultural Heritage Management and Sustainable Development. 2024 Jun 18;14(4):555-62.

7. Alazzam FA, Aldrou KK. Artificial intelligence and data privacy in international trade law. Multidisciplinary Science Journal. 2025 Feb 6;7(8):2025379-.

8. Cricelli L, Strazzullo S. The economic aspect of digital sustainability: A systematic review. Sustainability. 2021 Jul 23;13(15):8241.

9. Ahmady Y, Hatem AA, Hassan DM. Investigating the Use of 3D Printing and the Integration of BIM in Manufacturing Furniture Units. InIOP Conference Series: Earth and Environmental Science 2024 Sep 1 (Vol. 1396, No. 1, p. 012013). IOP Publishing.

10. Sharma H, Chaurasia S, Pradhan N, Singh A. DWT-GAN Watermarking: Discrete Wavelet Transform domain-based Generative Adversarial Network for Digital Image Watermarking. International Journal of Advances in Soft Computing & Its Applications. 2023 Nov 1;15(3).

11. Jones P, Wynn M. The leading digital technology companies and their approach to sustainable development. Sustainability. 2021 Jun 10;13(12):6612.

12. Alqudah AM, Jaradat YM, AlObaydi BA, Alqudah D, Jarah BA. Artificial intelligence in design and impact on electronic marketing in companies. Journal of Ecohumanism. 2024 Jul 11;3(4):170-9.

13. Lallawmzuali R, Pal AK. Computer aided design and drafting in landscape architecture. Current Journal of Applied Science and Technology. 2023;42(5):1-1.

14. Mburu DN, Munene RW. Influence of digitalization on implementation of sustainable development goals in public administration in Kenya. International Academic Journal of Human Resource and Business Administration. 2024 Jun 25;4(4):269-90.

15. Majumdar A. Designing the Digital Experience: Exploring the Vital Role of Graphic Design in User Interface (UI) Design for the Modern Era.“. Innovation in Visual Arts”(ICIVA’23). 2023 Oct 17.

16. Shallal FA. The effectiveness of artificial intelligence in contemporary digital graphic design. Al-Academy. 2023 Aug 15:641-54.

17. Hasan Al As’Ary D, Afrianto I. Design and Implementation of Digital Tourism Village Virtual Tour. International Journal of Advances in Soft Computing and its Applications. 2023;15(3).

18. Zhao J, Cai X. Shaping the creative landscape through the role of digital and computer technologies in advancing art product design and industry applications. The International Journal of Advanced Manufacturing Technology. 2023 Jul 5:1-1.

19. Jingcheng L, Lei Y, Tongjing S. Design thinking driven digital cultural and creative design: Pattern construction and practice examples. Frontiers in Art Research. 2023 Aug 20;5(11):9-19.

20. Tang C, Mao S, Naumann SE, Xing Z. Improving student creativity through digital technology products: A literature review. Thinking Skills and Creativity. 2022 Jun 1;44:101032.

21. Luqiu LR, Kang Y. Loyalty to WeChat beyond national borders: A perspective of media system dependency theory on techno-nationalism. Chinese Journal of Communication. 2021 Oct 2;14(4):451-68.

22. Handarkho YD, Widyastuti DA, Harjoseputro Y. The effect of the social aspect, media dependency, and uncertainty against the formation of Trust toward information in social network sites: A case study of COVID‐19 information in Indonesia. The Electronic Journal of Information Systems in Developing Countries. 2022 Jan;88(1):e12196.

23. Xing Z, Yalçin H, Daim T. Digital Economy's influence on R&D Network configurations: Integrating resource dependence theory and institutional theory. Technovation. 2024 Sep 1;137:103098.

24. Sparviero S, Ragnedda M. Towards digital sustainability: The long journey to the sustainable development goals 2030. Digital Policy, Regulation and Governance. 2021 Sep 28;23(3):216-28.

25. Zhang L, Ren J, Bai W. A review of poultry waste-to-wealth: technological progress, modeling and simulation studies, and economic-environmental and social sustainability. Sustainability. 2023 Mar 23;15(7):5620.

26. Hutajulu H, Tahir U, Utami EY, Harsono I, Yuniarti T. Green Growth Strategy and Environmental Policy Integration in Sustainable Economic Development: A Review of Bibliometric Analysis. West Science Social and Humanities Studies. 2024;2(03):474-82.

27. Al-Emran M. Beyond technology acceptance: Development and evaluation of technology-environmental, economic, and social sustainability theory. Technology in Society. 2023 Nov 1;75:102383.

28. Adanma UM, Ogunbiyi EO. A comparative review of global environmental policies for promoting sustainable development and economic growth. International Journal of Applied Research in Social Sciences. 2024 May 21;6(5):954-77.

29. Anselmi D, D’Adamo I, Gastaldi M, Lombardi GV. A comparison of economic, environmental and social performance of European countries: A sustainable development goal index. Environment, Development and Sustainability. 2024 Aug;26(8):20653-77.

30. Jebril I, Almaslmani R, Jarah B, Mugableh M, Zaqeeba N. The impact of strategic intelligence and asset management on enhancing competitive advantage: The mediating role of cybersecurity. Uncertain Supply Chain Management. 2023 Apr 27;11(3):1041-6.

31. Ali MA, Kamraju M, Sonaji DB. Economic policies for sustainable development: Balancing growth, social equity, and environmental protection. ASEAN Journal of Economic and Economic Education. 2024;3(1):23-8.

32. Jarah BA, Alzubi EA, Khwaileh KM, Ebbini MM, Alqudah MM, Jaradat MS. The Impact of Legal Auditors on Financial Reports Quality in Jordanian Companies. International Review of Management and Marketing. 2025 Feb 15;15(2):60-70.

33. Jahanger A, Usman M. Investigating the role of information and communication technologies, economic growth, and foreign direct investment in the mitigation of ecological damages for achieving sustainable development goals. Evaluation Review. 2023 Aug;47(4):653-79.

34. Hariram NP, Mekha KB, Suganthan V, Sudhakar K. Sustainalism: An integrated socio-economic-environmental model to address sustainable development and sustainability. Sustainability. 2023 Jul 6;15(13):10682.

35. Raihan A. A review of the potential opportunities and challenges of the digital economy for sustainability. Innovation and Green Development. 2024 Dec 1;3(4):100174.

36. Ferreira JJ, Lopes JM, Gomes S, Rammal HG. Industry 4.0 implementation: Environmental and social sustainability in manufacturing multinational enterprises. Journal of Cleaner Production. 2023 Jun 10;404:136841.

37. Almatarneh Z, Zaqeeba N, Jebril I, Jarah BA. The role of financial accounting technology in improving customer relationship management in Jordanian banks. Asian Economic and Financial Review. 2023;13(12):1008.

38. Obasi SC, Solomon NO, Adenekan OA, Simpa P. Cybersecurity’s role in environmental protection and sustainable development: Bridging technology and sustainability goals. Computer Science & IT Research Journal. 2024 May;5(5):1145-77.

39. Wilson A, Kask R, Ming LW. Exploring circular digital economy strategies for sustainable environmental, economic, and educational technology. International Transactions on Education Technology (ITEE). 2024 May 14;2(2):129-39.

40. Khasawneh AJ, Alazzam FA, Bani-Meqdad MA, Khalina O. A brief history of financial crime in comparative perspective. The case of the European Union EU and Jordan in the 21st century. Clío. Revista de Historia, Ciencias Humanas y Pensamiento Crítico.. 2024 Dec 29(9):1018-43.

41. Gharaibeh ZI, Alazzam FA, Salih AJ, Aldrou KK. Examining Challenges and Prospects Associated with Implementing Legal Protections for Electronic Governances: A Generic Perspective from Developing Country. BBR. Brazilian Business Review. 2024 Aug 2;21(5):e20231773.

42. Warke V, Kumar S, Bongale A, Kotecha K. Sustainable development of smart manufacturing driven by the digital twin framework: A statistical analysis. Sustainability. 2021 Sep 10;13(18):10139.

Downloads

Published

2025-04-17

Issue

Section

Original

How to Cite

1.
Alqudah D, Ali AlObaydi BA, Alsswey A, Ali Alqudah AM. The  Role of Digital Design through Multimedia Technology to Achieve Sustainability Technology. Data and Metadata [Internet]. 2025 Apr. 17 [cited 2025 May 7];4:920. Available from: https://dm.ageditor.ar/index.php/dm/article/view/920