GARCÍA-GUERRA, Jazmín Isabel; AGUILAR-CAJAS, Héctor Oswaldo; VERGARA-ZURITA, Heidy Elizabeth; RIVERA-ABARCA, Ana Lucía; ARMIJOS-ARCOS, Freddy; LÓPEZ-PUMALEMA, José Israel. Predictive Analytics in Digital Marketing: A Statistical Modeling Approach for Predicting Consumer Behavior. Data and Metadata, [S. l.], v. 4, p. 1061, 2025. DOI: 10.56294/dm20251061. Disponível em: https://dm.ageditor.ar/index.php/dm/article/view/1061. Acesso em: 16 sep. 2025.